— Hi, I'm Martin.
Designer, Surfer,
Part time gardener.
McDonalds
I lead the ordering team at McDonalds for 2 years as part of our long term partnership at Huge. This involved working across the globe on Kiosk, App, Web, Drive Thru and Restaurant as part of the McDonalds ecosystem.
PRODUCT │ EXPERIENCE │ DESIGN SYSTEM
Hachibot
Collaborated with a Chinese start up to create a new generation of robots designed primarily for companionship. I lead the product, brand and experience teams to create a more human and friendly experience.
Atom Studios
Creating a new mobile accessories brand from scratch including Brand Identity, Strategy and Industrial Design. Designed to be more sustainable and long lasting than existing competitors.
Winnow
Helping eliminate food waste in restaurants by designing a cohesive brand and product experience to be used by chefs in commercial kitchens. I helped simplify the screen experience in the fast paced kitchen environment.
STARTUP │ PRODUCT │ BRAND
Tide
Personal project looking at making a more human experience for seeing the surf forecast and water conditions. From a mobile app to voice and home assistants, Tide helps you see when there are good waves.
Tide X Otter
Designed and manufactured handmade wooden surfboards which offer a more sustainable and long lasting solution to foam surfboards. I also created a board bag made from recycled materials.
Mercedes AVTR
Was fortunate enough to work on the Mercedes AVTR concept car based on the Avatar films. We developed an experience vision, looking at motion, animation and physical interactions.
Carrier
Creating a new global template for a leader in intelligent climate and energy solutions. We worked on creating a new design system across a variety of high impact web pages in order to simplify their complex product offering.
Akbank
Developing a new design system for Akbank, Turkey’s largest independent bank. From app and mobile to in branch and customer services. I worked on creating a more people centric and approachable system.
Beringar
Accelerating Beringar’s physical and digital experience, through a new brand identity and industrial design language. I created a seamless experience from the sensor and dashboard, to the branding and website design.
STARTUP │ PRODUCT │ BRAND
Tide X Ziran
Designed and manufactured a handmade surfboard made from a recycled polyola blank and using eco . Worked with Andy at Ziran Surfboards to bring the board to life. It doesn’t ride too bad either.
Yumpingo
Partnered with Yumpingo to create a new identity and digital rating experience for restaurants. During the global pandemic I worked closely with restaurants to help them reopen through digital solutions.
STARTUP │ PRODUCT │ BRAND
