McDonald’s is one of the world’s largest restaurant brands, serving millions daily across digital and physical ordering channels. I led the global ordering experience across kiosk, app, and drive-thru, helping shape how customers discover, customize, and purchase food seamlessly across touchpoints.

Working embedded within McDonald’s teams, I ran innovation workshops, partnered closely with design systems, accessibility, and user research groups, and helped foster a strong culture of design across the organization. I worked on the team at Huge with Nour Tabet, Kelly Davies, Paula Lozano, Franky Fang, Yuchen Zang, Tracy Michael, Jen Doyle and Alan Ruthazer.

Strategy

Research

User Testing

Digital Design